|
VisionMark survives difficult
year
"VisionMark had a difficult year in 2001.
Shipments slowed to manufacturers of capital
equipment as the slowdown started in 1999 reached
recessionary levels. For the first time in many
years we did not set another sales record, "said
David Clarkson, president.
Clarkson's report continues:
VisionMark designs and manufactures engineered
graphics for a variety of markets and customers. In
our Sidney plant we build product identification
systems, front panels, and panel overlays for more
than 6,000 customers throughout North America.
These products include control panels and panel
tags for emergency response vehicles, safety and
warning labels for metalworking machine tools, and
elevator cab buttons for the sight-impaired.
Sales to these industrial customers declined
last year. The American machine tool industry
continued its decline in 2001. Inventory reductions
further reduced buying. The slowdown deepened as
the automakers, appliance builders, other heavy
manufacturers, and their suppliers began
significant staff and purchasing cutbacks.
VisionMark's customers in material handling saw
record setting declines in shipments of returnable
containers, conveying equipment, and fork trucks.
This magnified an already difficult situation.
We expect these conditions to continue through
most of the new year.
However, during 2001 VisionMark developed new
products including high volume sequential barcode
labeling for returnable containers and close
tolerance overlays for the automotive aftermarket.
These, and other customer solutions will provide
assistance to our customers as they face more
competitive markets.
Recognition division
Progress in VisionMark's companion business, our
Recognition Division, continued in 2001. This team
is a nationally recognized designer and producer of
custom recognition products. The Division serves
corporations and not-for-profit organizations in
North America with complete design and
manufacturing capabilities in Sidney. These
products are used to thank employees, donors, and
others for their achievement, service, or
philanthropy.
Shipments of these products increased again in
2001. However, as we enter 2002 the Recognition
Division may face a more difficult future.
Contributions to charitable institutions have
declined as stocks and other assets have lost a
great deal of their value. In addition, the various
September 11 funds have diverted funds from more
traditional charities.
Early in 2002 the Recognition Division will
introduce additional new products designed
specifically to recognize donors, staff, and
volunteers in not-for-profit institutions. These
exciting innovations will provide fundraisers with
new ways to recognize donors and reinforce their
commitment to their missions.
In addition the Division will expand their sales
coverage significantly in the New Year to serve
more not-for-profits across the U.S.
New system coming
In order to provide our thousands of customers
and 35 field representatives with real time,
accurate information VisionMark installed new
information systems in 2001.
These systems will provide both groups with
instant access to quotations, order
acknowledgements, backlogs, and order tracking via
the Internet. The systems include a customer
resource management system that ensures all
customer needs are clearly communicated throughout
VisionMark and that we quickly respond to those
needs.
A diverse team of dedicated VisionMark
associates spent thousands of man-hours over a
nine-month period designing the systems and
selecting the necessary suppliers. In early May we
made the complete changeover to the new systems
without interrupting customer service.
The final implementation phases for these
systems will continue throughout 2002.
VisionMark associates
The professionalism, skills, and dedication of
VisionMark associates were evident during 2001. The
slower economic environment requires that we be
more flexible and creative in servicing our
customers. Our staff has done a terrific job in
adjusting to these changes. VisionMark's success is
due entirely to all these team members and their
efforts.
|